Gant's Rule

Example of Gant's rule:

Into the Woods (Rob Marshall, 2014)
$50m budget, global box office by end January 2015: $165m. US box office: $125m. UK box office: £7.3m. 
IMDB; the-Numbers; BoxOfficeMojo; Wiki; Charles Gant's UK column late January 2015; Ben Child's US box office analysis;

There is a greater multiple than x10 when comparing US and UK box office, but the general point of the vastly larger scale can be seen. There may seem a bit of a mystery then as to why there is less than x10 the screens, but this reflects the much higher ticket prices typically charged in the US (2800 screens v 500). The film is unusual in one regard though: around 75% of the global take is from the USA alone; this has been typically around 50%, but recently has been declining to nearer 40% as China's cinema industry in particular grows in scale.

Gant's analysis about Working Title

What are the key points from Gant's analysis about Working Title in this article?

In the opening segments of the article Gant states about the succssesion of these two new releases. He mentions how despite the worry over distributors Universal and StudioCanal dating the films for release just one week apart, both are successfully coexisting in the market. Gant makes a number of reflections onto the past succsession of Working Title films and says how the succession of these different genre'd films should finally redefine perceptions.

Everest (profile) - 
Director - (Baltaser Kormakur) Directed contraband (2012), 2 Guns (2013), 101 Reykjavik (2000) and A Little Trip to Heaven (2005)
Cast - Jason Clarke, Martin Henderson (no majors actors)
The target audience in my opinion for this film would be a teenage and older audience. This film consists of dramatic and is rated a 12A so only a teenage or older audience would appreciate and understand these events. 

This is England Frame analysis

• The frame clearly includes the council houses in the background - this shows the set of the film and the conditions/area Shaun lives in



• The car is an old car - this connotes that the film is set in the past and helps to achieve verisimilitude



• Also 'Maggie is a twat' is graffitied on the wall - again connoting that the film is set in the past tense when Maggie was Priminister



• The area looks very rough and Shaun is all alone at a young age - showing the community must be close as he is quite vulnerable in that situation and he can be trusted alone

• Denote that the title is centrally framed



• Bold/bubble styled font - connotes childishness (central protagonist is a child)



• Title is white with black marks - signifying decay



• picture behind the title is a rough looking council estate - this presents the set of the film and connotes that the film will be based on working class people and lives



• Upper case font - this anchors the reading that this is a statement 



Analysis of This is England

This is England was released 2006 by a number of different British production companies such as Film4, Warp Films, Em Media, Screen Yorkshire and UK Film Council. EM media and Screen Yorkshire financially insisted the film and helped to market it.

Shaun Meadows was the writer and director of the film. Shane Meadows had created a number of different films before such as 24:7 (1997), Dead man's shoes (2004) etc... and created films following This is England such as Le Donk (2009). 

This is England is an example of a social realist film. This basically means that the film focuses on giving the audience a true indication of which life is like in the certain set of the film. This 'social realist' theme is foreseen in other low budget British films such as 'ill manors' and bullet boys. Shaun Meadows uses this genre of social realism as he feels films like 'Bridget Jones Diary' and 'Notting Hill' present a stereotypical 'British' appeal.

1. Social realism - the realistic depiction in art of contemporary life, as a means of social or political comment.