Eval Q3

What kind of media institution might distribute your media product and why?

Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other matters.

Genre of our film: Social Realism

The big six distributors:

Warner Bros. Pictures

Sony Pictures Entertainment

Paramount Pictures

Universal Pictures

Walt Disney Studios

20th Century Fox

The Big Six
These are the top 6 distributors. They are known as the big 6 and own the largest shares in the film distribution industry. They are also conglomerates and own many subsidiaries. However, despite the fact they own the largest shares  in the film distribution industry, we would not chose them to distribute our film as they would not be suitable. This is due to the fact they only work with high budget films containing well-known actors/actresses and not small, low budget, indie films.

Suitably for Big Six
The Big Six focus on movies that appeal to a global audience and therefore their films appeal to a majority of consumers, so that their gross is a large sum. Due to the increased number of people who will go see it, this strategy would be used when making a tentpole film. Genres that appeal to a mainstream audience tend to be romance, comedy and action. Social realist films appeal to a niche market (a minority of the market containing specific wants and needs) and therefore don't make a large gross compared to others.

Suitable for us (indie filmmakers)
Due to the fact our film we are a low budget, indie film company. This affects who will be willing enough to distribute to us. One of the 'big six' companies would not fund our film as they seek large amounts of profit and success which we wouldn't be able to provide. They also provide large amounts of money to films they are distributing in order to make more money back. British, social realism films don't have large budgets so it would be unnecessary to be distributed by one of them. However, Studiocanal are an example of a distribution company that tend to distribute to low budget, indie film makers. Studio Canal have distributed to films such as

Conclusion
In conclusion we have decided to go with Studio Canal as they are a successful distributer with a long history of distributing Indie films. They also have a past of working with lower budget films for example Billy Elliott, who's budget was £5m and distributing them globally not just in the Uk. Warp may have been a good distributor for us however Warp is a self distributer therefore it is very unlikely for them to pick up films that they have not produced, meaning that they probably wouldn't work with us.

StudioCanal also distributed Submarine, as we already know they did a very good job and therefore have previous experience with handling a film that is very similar to ours. Therfore we have chosen to go with StudioCanal.