Essay Feedback

I recently received feedback for my essay and it was disappointing with a mark of 21/50. The general comment left was:

"Tom this is a bit of a disappointing effort, especially given that you could have drawn on any information you wanted, a luxury you won't have in the exam. Its important to start with an essay plan so you know you are going to touch on all the points you want to make. Then think of specific examples for each one. The examples marks was only 9 because you didn't use specific examples. Given that the question was about digital marketing you could have thought of a major release, Star Wars The Force Awakens even and thought about the various way the film was marketed digitally compared to the limited number of ways films made by, say Warp, are marketed."